सर्च इंजिन कसे काम करते ? ​- भाग -१

आपल्याला कधीही वेबवर सर्च करायचे असेल तर आपण अगदी सहजपणे सर्च इंजिन ओपन करतो बहुतांशी वेळा Google चाच वापर भारतामध्ये करतात. पण हे सर्च इंजिन कस काम करत? एका शब्दावर एवढ्या websites इतक्या कमी सेकंदात कश्या येतात ही विचार करण्यासारखी गोष्ट आहे. 

तर आज आपण Google सर्च इंजिन कसे काम करते? त्यांचा Algorithm कोणता? Algorithm ची आवश्यकता काय ? अशा बऱ्याच  गोष्टी बघणार आहोत?

गुगल किंवा कोणतेही सर्च इंजिन प्रथम सर्व वेबसाईटस चे index बनविते. प्रत्येक सर्च इंजिनचे रोबोट्स (robots) असतात. त्यांना crawlers, google bots असेही म्हणतात. हे रोबोट्स वेब वरील सर्व माहिती सर्च इंजिनच्या डेटाबेसमध्ये जमा करतात. जेव्हा आपण एखादी query किंवा एखादा शब्द सर्च इंजिनवर टाकतो तेव्हा हे रोबोट्स डेटाबेसमधील त्या शब्दाशी निगडीत असेलेले सर्व वेब डॉक्युमेंटस आपल्यासमोर मांडते.

ह्यामध्ये अल्गोरिदमचा खूप मोठा व मह्त्वाचा सहभाग असतो. कारण हे अल्गोरिदमच ठरवतात की नक्की कोणती साईट कोणत्या पेजवर किंवा कोणत्या क्रमांकावर आणायची. 

आता आपण बघू सर्च इंजिनचे अल्गोरिदम म्हणजे नक्की काय ?

According to WikiPedia “PageRank is a family of algorithms for assigning numerical weightings to hyperlinked documents (or web pages) indexed by a search engine.” There are over 100 factors that are calculated into Google's PageRank algorithm.

OR

A search algorithm is defined as a math formula that takes a problem as input and returns a solution to the problem, usually after evaluating a number of possible solutions. A search engine algorithm uses keywords as the input problem, and returns relevant search results as the solution, matching these keywords to the results stored in its database. These keywords are determined by search engine spiders that analyze web page content and keyword relevancy based on a math formula that will vary from one search engine to the next.

{mospagebreak title=Types of Information that Factor into Algorithms}

यूसरने जो शब्द किंवा जी फ्रेज वापरली आहे त्यानुसार डेटा डिस्प्ले करणे हे सगळ्यात महत्वाचे ठरते व ते अधिक अचूक पद्धतीने यूसरला मिळावे ह्यासाठी गुगल नेहमी त्यांचा अल्गोरिदम अपडेट करत असतो. 

सर्च इंजिनबद्दल माहिती देताना Matt Cutts चा व्हिडीओ 

आता अल्गोरिदम बद्दलची इतर माहिती व त्याचे प्रकार आपण पुढील भागात पाहू. 

Social Network Marketing Part III

Social Media Marketing using Linked In

“It’s better to be the best connected than the most connected in social networks,” says Mr. Hoffman, the famous business consultant, in one of his books.

A lot of your acquaintances in LinkedIn will make business gain referrals by a whole lot of new customers.

LinkedIn has built a reputation as the “professional” social media site and prospects want to be able to look you up there to find history, recommendations and your resume. LinkedIn marketing is often an untapped way to market your business. http://en.wikipedia.org/wiki/LinkedIn

For  business, it is most likely that you already have a LinkedIn account. In the unlikely event of not having an account, it is highly recommended that you immediately register for one, as LinkedIn can be an extremely rewarding tool to attract new customers for your business.

One of the critically important components of LinkedIn is user's profile. It is the fundamental requirement of user LinkedIn account and it should be made the hub of all user's activities within LinkedIn.  You may present an insight of all basic information about who you are and what you do, through your profile. Your LinkedIn profile invariably comes up as the number one result in a Google search of a person’s name. Therefore, make it a point to ensure that your profile entails complete and up-to-date details of all your experience and expertise.

LinkedIn profile must understandably contain relevant keywords that  to be easily found, in searches. 

keywords for all the critical areas like:

professional headline

Specialties section – found at the bottom of the Summary section of your profile

Include as much relevant details as possible under the Summary and Experience.

Job Titles – current and past work experience job titles

Skills section – select skills with relevant keywords

Websites – choose the option “Other” which lets you add a title for your website. Insert keywords in this title area.

one more important thing is user name and professional headline are the two primary things that new customers will see when user respond to queries in the Answers section or leave messages in the Group discussion forums.

The essential objective of using LinkedIn is to get found by colleagues, friends, and more importantly new customers.  Having your photo on LinkedIn can straightaway help people identify you, inspire confidence in you, and make you feel like a “real” person to new customers. 

http://kristenluke.wordpress.com/2009/01/25/how-to-use-linkedin-to-build-your-business-part-one/

One major advantage of LinkedIn is the choice to customize user profile URL.  user can thus customize the web address of your LinkedIn Public Profile.  Make sure to use your business name in the custom URL as the LinkedIn profile often comes up as the number one result in a Google search.

Presently, the trend is to source more and more suppliers viewing LinkedIn. So, use LinkedIn as a marketing tool and make profile appealing to new customers and create a tremendous impact.

Social Network Marketing Part II

Social Media Marketing using Twitter

#     Focus on Brand promotions & micro blogging (140 characters)

#     Filling up the page with quick technique & tips.

#     Use search.twitter.com & twellow.com to find more users.

#     We can easily gain followers by following the active members in twitter.

#     We will get followers by following the followers of experts, gurus or of our competitors  in twitter.

#     When we follow 100 members we will get at least 70 followers.

#     For getting the followers we have to follow many in a consecutive manner.

#     We can post a product, link etc and ask for opinion and reviews.

#     We can use affiliate marketing & micro blogging.

#      Create banner about products, organizations etc

#      We can post promotional codes for products such as discount coupon, buy 3 get 1 etc.

#      Build a personal relationship with the  followers & create a trustworthiness among them.

#      Upload  genuine photo, company logo or product logo.

#      Don’t take the customer directly to the product page. Give them details description before taking them to the product page.

#      The followers want something from us so we always want to sell some thing more than they expect.

 #     Try to implement cross selling in website (pack include coke when we buy pizza).

 #     We need to add personal touch in marketing for it to work. Customize our communication in order to stand out.

#      Highlight our brand we cannot make any compromise in quality and Brand establishment.

      

      By following the above techniques we can achieve a good traffic and sales using twitter. 

Social Network Marketing Part I

• Social Media is a vital element  for  the online business.

• It is an art of producing traffic to site for generating business through online social group. 

• It help to build important business contact and to run a reputed business on the internet. 

• Social media marketing is used as a branding tool and can increase conversion, sales tracking, page views and add exposure.

• It is simple and low cost way if increasing sale and to bring traffic to the website.

• This will bring many people to the site and help for link building to get good ranking in search engines.

• It increases the site popularity  &  to bring the potential customers to our niche area.

       By using the following famous Social networking sites we can increase the site traffic         and to get potential customers.

•  Facebook
•  Twitter
•   LinkedIn
•  Blogs
•   You Tube
•  Google+

     Social Media Marketing using Facebook:

•      Side banner showing the company details such as what we are, what we do, contact us etc
•      We can include our new product details - banner
•      We can publish notes and create groups.
•      We can put like box in out site.
•      We can create page for  products, organization, celebrity etc
•      We can upload photos, post links that direct to our site/blog.
•       We can create events like recent activities, upcoming events etc.
•      Create advertisements about the new & existing & upcoming products (adds are paid based on click & rate /day).
•      View insight menu consist of daily, monthly, weekly user details, page views, unique page view etc
•      We can create multiple admin for a page.
•      We can apply theme for the fan pages based on product introduction, product description etc.
•      We can send links, products details to the members, groups  for getting opinion , reviews etc
•      We can send offers, promotional codes, discounts coupon to the members, groups etc.
•      Face book allows  to send messages to users you have no connection with we can make use of it.
•      Face book provides classified add services.
•      We can make friends from our competitors. We have to send request to many friends (through competitors  or through search ).
•      Try to implement cross selling in website/product page (comparisons of products)
•      We need to add personal touch in marketing for it to work. Customize our communication in order to stand out.
•      Highlight our brand we cannot make any compromise in  quality and Brand establishment.

  By using the above techniques we can achieve a huge traffic and sales.

This picture indicates Face book for marketing is highest on the chart, with 92% of those surveyed naming the social networking giant as a tool they use. Twitter came in at 82%, LinkedIn at 73%, Blogs at 61% and YouTube/other video at 57%, to make up the top five social network marketing channels.

How Google Search Works?

आजकाल आपण इंटरनेटवरून काही माहिती काढण्याकरता अगदी सहजपणे गुगल सर्चचा वापर करतो. गुगल सर्चमध्ये आपण शब्द टाकले की काही सेकंदात कितीतरी लिंक्स आपल्याला मिळतात. गुगल इतक्या कमी सेकंदात हे काम कसे करते हे समजवणारी इमेज मी इकडे पोस्ट करत आहे.

What is Digital Marketing?

Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.

OR

It is where marketing meets the internet and other forms of new media, such as cell phones and even video games.  Digital marketing covers a wide range of activities such as:

Social network marketing: utilize websites like Facebook to spread the word about their products, or learn more about the needs, wants and interests of their customers

Search engine optimization: optimize a website so it ranks high in search engine results
Open source innovation: collaborate with customers or independent product designers to create new products

Experiment based market research: learn about consumer behavior by conducting controlled experiments on line, such as testing two versions of a product description on a website to see which results in more sales.

Web analytics: analyze data collected through websites in order to set prices, create better ads, make decisions about product distribution, and improve product design.

Reputation management: track what people are saying about a brand online, and help companies manage their brand image