What is Digital Marketing?

Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.

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It is where marketing meets the internet and other forms of new media, such as cell phones and even video games.  Digital marketing covers a wide range of activities such as:

Social network marketing: utilize websites like Facebook to spread the word about their products, or learn more about the needs, wants and interests of their customers

Search engine optimization: optimize a website so it ranks high in search engine results
Open source innovation: collaborate with customers or independent product designers to create new products

Experiment based market research: learn about consumer behavior by conducting controlled experiments on line, such as testing two versions of a product description on a website to see which results in more sales.

Web analytics: analyze data collected through websites in order to set prices, create better ads, make decisions about product distribution, and improve product design.

Reputation management: track what people are saying about a brand online, and help companies manage their brand image