Social Network Marketing Part III

Social Media Marketing using Linked In

“It’s better to be the best connected than the most connected in social networks,” says Mr. Hoffman, the famous business consultant, in one of his books.

A lot of your acquaintances in LinkedIn will make business gain referrals by a whole lot of new customers.

LinkedIn has built a reputation as the “professional” social media site and prospects want to be able to look you up there to find history, recommendations and your resume. LinkedIn marketing is often an untapped way to market your business. http://en.wikipedia.org/wiki/LinkedIn

For  business, it is most likely that you already have a LinkedIn account. In the unlikely event of not having an account, it is highly recommended that you immediately register for one, as LinkedIn can be an extremely rewarding tool to attract new customers for your business.

One of the critically important components of LinkedIn is user's profile. It is the fundamental requirement of user LinkedIn account and it should be made the hub of all user's activities within LinkedIn.  You may present an insight of all basic information about who you are and what you do, through your profile. Your LinkedIn profile invariably comes up as the number one result in a Google search of a person’s name. Therefore, make it a point to ensure that your profile entails complete and up-to-date details of all your experience and expertise.

LinkedIn profile must understandably contain relevant keywords that  to be easily found, in searches. 

keywords for all the critical areas like:

professional headline

Specialties section – found at the bottom of the Summary section of your profile

Include as much relevant details as possible under the Summary and Experience.

Job Titles – current and past work experience job titles

Skills section – select skills with relevant keywords

Websites – choose the option “Other” which lets you add a title for your website. Insert keywords in this title area.

one more important thing is user name and professional headline are the two primary things that new customers will see when user respond to queries in the Answers section or leave messages in the Group discussion forums.

The essential objective of using LinkedIn is to get found by colleagues, friends, and more importantly new customers.  Having your photo on LinkedIn can straightaway help people identify you, inspire confidence in you, and make you feel like a “real” person to new customers. 

http://kristenluke.wordpress.com/2009/01/25/how-to-use-linkedin-to-build-your-business-part-one/

One major advantage of LinkedIn is the choice to customize user profile URL.  user can thus customize the web address of your LinkedIn Public Profile.  Make sure to use your business name in the custom URL as the LinkedIn profile often comes up as the number one result in a Google search.

Presently, the trend is to source more and more suppliers viewing LinkedIn. So, use LinkedIn as a marketing tool and make profile appealing to new customers and create a tremendous impact.