- Social Media is a vital element for the online business.
- It is an art of producing traffic to site for generating business through online social group.
- It help to build important business contact and to run a reputed business on the internet.
- Social media marketing is used as a branding tool and can increase conversion, sales tracking, page views and add exposure.
- It is simple and low cost way if increasing sale and to bring traffic to the website.
- This will bring many people to the site and help for link building to get good ranking in search engines.
- It increases the site popularity & to bring the potential customers to our niche area.
By using the following famous Social networking sites we can increase the site traffic and to get potential customers.
Social Media Marketing using Facebook:
- Side banner showing the company details such as what we are, what we do, contact us etc
- We can include our new product details - banner
- We can publish notes and create groups.
- We can put like box in out site.
- We can create page for products, organization, celebrity etc
- We can upload photos, post links that direct to our site/blog.
- We can create events like recent activities, upcoming events etc.
- Create advertisements about the new & existing & upcoming products (adds are paid based on click & rate /day).
- View insight menu consist of daily, monthly, weekly user details, page views, unique page view etc
- We can create multiple admin for a page.
- We can apply theme for the fan pages based on product introduction, product description etc.
- We can send links, products details to the members, groups for getting opinion , reviews etc
- We can send offers, promotional codes, discounts coupon to the members, groups etc.
- Face book allows to send messages to users you have no connection with we can make use of it.
- Face book provides classified add services.
- We can make friends from our competitors. We have to send request to many friends (through competitors or through search ).
- Try to implement cross selling in website/product page (comparisons of products)
- We need to add personal touch in marketing for it to work. Customize our communication in order to stand out.
- Highlight our brand we cannot make any compromise in quality and Brand establishment.
By using the above techniques we can achieve a huge traffic and sales.
This picture indicates Face book for
marketing is highest on the chart, with 92% of those surveyed naming the social
networking giant as a tool they use. Twitter came in at 82%, LinkedIn at 73%,
Blogs at 61% and YouTube/other video at 57%, to make up the top five social
network marketing channels.
