Social Media Marketing
using Linked In
“It’s better to be the best connected
than the most connected in social networks,”
says Mr. Hoffman, the famous business consultant, in one of his books.
A lot of your acquaintances in LinkedIn will
make business gain referrals by a whole lot of new customers.
LinkedIn has built a reputation as the
“professional” social media site and prospects want to be able to look you up
there to find history, recommendations and your resume. LinkedIn marketing is
often an untapped way to market your business. http://en.wikipedia.org/wiki/LinkedIn
For
business, it is most likely that you
already have a LinkedIn account. In the unlikely event of not having an
account, it is highly recommended that you immediately register for one, as
LinkedIn can be an extremely rewarding tool to attract new customers for your
business.
One
of the critically important components of LinkedIn is user's profile. It is the
fundamental requirement of user LinkedIn account and it should be made the hub
of all user's activities within LinkedIn.
You may present an insight of all basic information about who you are
and what you do, through your profile. Your LinkedIn profile invariably comes
up as the number one result in a Google search of a person’s name. Therefore,
make it a point to ensure that your profile entails complete and up-to-date
details of all your experience and expertise.
LinkedIn profile must understandably
contain relevant keywords that to be easily
found, in searches.
keywords
for all the critical areas like:
professional
headline
Specialties section – found at the bottom of the Summary section
of your profile
Include
as much relevant details as possible under the Summary and Experience.
Job Titles – current and past work experience job titles
Skills section – select skills with relevant keywords
Websites – choose the option “Other” which lets you
add a title for your website. Insert keywords in this title area.
one
more important thing is user name and professional headline are the two primary
things that new customers will see when user respond to queries in the Answers
section or leave messages in the Group discussion forums.
The
essential objective of using LinkedIn is to get found by colleagues, friends,
and more importantly new customers.
Having your photo on LinkedIn can straightaway help people identify you,
inspire confidence in you, and make you feel like a “real” person to new
customers.
One
major advantage of LinkedIn is the
choice to customize user profile URL.
user can thus customize the web address of your LinkedIn Public
Profile. Make sure to use your business
name in the custom URL as the LinkedIn profile often comes up as the number one
result in a Google search.
Presently,
the trend is to source more and more suppliers viewing LinkedIn. So, use
LinkedIn as a marketing tool and make profile appealing to new customers and
create a tremendous impact.
